Zach Benson: LIVE at the Quarantine Convention for the Beauty Industry

Originally from South Korea, Zach is an entrepreneur, keynote speaker and professional dancer. He founded Assistagram – a platform that helps grow Instagram accounts using different organic growth strategies. It also provides full onsite bootcamps and training sessions to get the users up to speed in digital marketing techniques.

Zach Benson is the founder of Assistagram which helps empower hundreds of influencers and several Fortune 500 companies to cut through the noise and connect with their target audience.

He will discuss how to grow and monetize your Instagram. It is now more popular than ever than Facebook. The shift from Facebook to Instagram is moving faster. Almost 50% of brands use Instagram and more than 500,000 advertisers grow their businesses on Instagram.

Do not get left behind and BE AHEAD OF THE GAME.

First, you need to learn the bio and flow secret sauce that will transform your conversions. 

Edit your profile. You may do it on notepad and copy it on Instagram as it will look much nicer. Then, create a lead magnet for your followers. Make them click on to your content or whatever page that would lead them to maybe an article about you or your main page. Figure out ways to get content out there for your audience so you can keep them engaged. Then, rinse and repeat your hashtag generating formula. Use hashtags that have smaller posts on them. If you search a hashtag, you’ll find related hashtags. Write them all in your notepad and rotate 2-3 of those hashtags and see which works best. You may write 2-3 hashtags in the description and the other hashtags in the first comment. Then find engagement groups you can join or create your own. You can be the creator of these groups and take the first initiative to talk to them.

So, how do you get in these groups?

  1. Be the creator and invite them to join your group
  2. Offer to pay them to grow your network and audience

Then, you can also start building relationships with influencers. You can offer free service to them to grow their accounts. It’s going to be a win-win situation for both of you. With the kind of network they have, you will also grow your own network.

In summary, you need to remember these 5 points:

  1. Edit your Bio
  2. Create Lead Magnet
  3. Use Proper and Effective Hashtags
  4. Create or Join in Engagement Groups
  5. Connect with Influencers and Grow your Network

It’s a waste to invest on a lot of content if your stuff is not seen.

So, make sure you TAKE THE INITIATIVE, BUILD RELATIONSHIPS, and STRIKE THE FIRST CONVERSATION.

A lot of people are scared to offend somebody because of their content but you have to TAKE RISKS. It’s better to be a creator than just be part of the audience. You can’t sit and wait for things to happen to you. You have to make the first step. Plan things ahead. 

Take more risks and put yourself out there. Do not be afraid to voice out your own knowledge. They are going to appreciate it, learn something and who knows? They might even share it and it can lead you to something BIG.

If you have other questions or comments, you can reach Zach Benson at www.assistagram.us.

Watch the replay of Zach’s talk here: https://youtu.be/YrE1k2Axl6E

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