Lena Elkins: LIVE at the Quarantine Convention for the Beauty Industry

She is an award-winning Marketing Strategist and Business Coach. Thought leader and influencer with 60,000 + followers/subscribers across social media. International speaker on all things marketing, branding and business growth. Lena is the CEO of Infinitude Coaching, which specializes in helping online coaches and service providers transform their lead generation and sales results.

A lot of us are going through hard times because of the pandemic. We invite thoughts that may feel completely unnecessary and make us unproductive. What we need to recognize is that this is an OPPORTUNITY. This is an opportunity for us to get ahead while others do not know what to do as they are caught up in fear and distress.

YOU HAVE A CHOICE AND USE THIS TIME WISELY.

You have a choice to either sit on a couch and spend the whole day watching Netflix or learn something new. You can either use this time to lose or time to get ahead. We are very fortunate because we have access to the internet. We have access to digital marketing tools. It is the best time to deepen your relationship with your current market or clients and reconnect also with your previous customers. There’s a lot of things we can do right now. We may be away from physical work, but there are other services we can provide online. And finally we have the time to do the things we’ve always wanted. This is the choice available for all of us to make.

STEP UP AND BE A LEADER

Recognize that is also a selling opportunity for us. Just because you couldn’t meet in person your clients, doesn’t mean you have to stop selling. People these days are looking for a sense of calm and stability, and you could do that by reaching out to them. You could be going ahead creating beauty regimens, tips or self-care they can do at home. You can teach them self-confidence, self-love, and women empowerment by providing online services. It is time to develop trust, expertise and authority in the beauty industry.  Give comfort and be their strength. Develop confidence by bringing up their self-esteem. When we think everyone else is doing, no one is actually doing it. So you have to take action. Make the first step. 

TAKE ADVANTAGE OF YOUR TIME

Develop real social media marketing strategy, leverage tools and online channels to sell now.

All salons may be closed right now but people are struggling how to take care of themselves better.  You can create relative content or beauty tutorials by providing information on how they can take care of their body. Get creative and give them something they can also learn at home.

See what you have and make use of it. Reach out to your customers and maybe potential customers to solve what they are struggling with. Every little small thing you do for them goes a long way.

TIME TO EDUCATE YOURSELF

A lot of us are dispirited these days and people are at their lowest points. Everything is shut down but when you start to think and analyze, we are still alive. This is your chance to experiment and try new things.  As people are desperate for any kind of motivation and inspiration, you can do a Facebook or Instagram live. These are the things you can do to make them feel good and at the same time help them how to do self-care. All resources are available for free or for a very low cost. 

KNOW YOUR PRIORITIES

Because of the current situation, we are realizing the importance of SAVINGS. No one predicted this to happen. But we are forced to stay at home, and manage our spending patterns, our savings and expenses. As business owners or even as employees, we need to put money aside for our savings. Because we will never know when these things could happen. One day we could be earning a lot, and one day we could lose our apartment and not be able to provide for our families. We can’t always rely on the help being given to us by the government.

BE SMART AND MAKE A BACK-UP PLAN IN LIFE

This is the time to gain clarity on how you run your business. Now you have the time to look into what is really working or not, what needs to be improved and what could be continues. A lot of people may just go away with it but if the system is in place, nothing will ever change. Remember that this is not a holiday, so you need to focus on things that really matter. It is not the time to slack off but time to find accountability in what you plan to do in the next few days. You need to make a back-up plan if plan A does not happen and take full responsibility. You can make a lot of excuses now and not achieve anything or get your butt out of bed and take action to get results. 

To watch the encore of Lena’s talk, check the replay broadcast here: https://youtu.be/jXWl5Hhibko

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Lena Elkins: LIVE at the Quarantine Convention for the Beauty Industry
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Lena Elkins: LIVE at the Quarantine Convention for the Beauty Industry
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She is an award-winning Marketing Strategist and Business Coach. Thought leader and influencer with 60,000 + followers/subscribers across social media. International speaker on all things marketing, branding and business growth. Lena is the CEO of Infinitude Coaching, which specializes in helping online coaches and service providers transform their lead generation and sales results.
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