He runs a very popular and successful online Photography School called Cole’s Classroom. His business offers easy to follow and to the point photography tutorials, presets, training, and more. Cole studied Finance at the San Diego State University.
During this pandemic situation we all are in, we should be still thinking on how to grow our business (even online). So, here are tips and advice from Cole, an expert in digital advertising and marketing.
1. Focus on how to support your existing customers
It might not be easy to teach them how to do their own microblading at home but there are other ways to teach people online. You could publish and share PDF guidelines or how-to-do tips which are all related to microblading such as learning about pigments, use of different tools and the like. We could be stuck at home for months. We never know until when this pandemic will last, but we know what we can do during these times. And they can start learning from you.
2. Simply reach out
It could be a simple email or a message to say that you care. If you don’t know what they are struggling with right now, you can email them. Ask them or even do a survey so you can better address the situation they are in. There are many ways we can reach our clients with the different social media channels we have right now. Use this information to start creating tutorials or how-to videos. Create relative contents such as instructional guides or video or free PDF guides.
3. Lead Generation and Share Awareness
Now is the time to talk to your potential clients or audiences. Now is the best time to generate leads. Now is the time to think what we can do to keep them excited once all of these ends. Run an advertisement on Facebook to a specific community or city as these people can become your leads. Stay relevant to the public. Bring awareness so that people can remember you – that once all of this is over, they can be a client of yours.
4. Educate yourself
If you have zero experience on advertising, now is the time to learn it. You can visit www.digitalmarketer.com. You can start learning a new skill by doing free trials or paying at a very low and affordable price. It takes discipline, focus and really smart business sense to keep the business growing and to keep yourself learning. Build your business successfully online and learn how you can position yourself to come out stronger after this.
We are all struggling right now. Everyone is and everyone has their own situation, but everything will be okay, and you can still do something to be better. We can take advantage of the time we have right now – the time to do the things we’ve been putting aside for a long time, and the time we needed to make ourselves better and stronger.
To watch Cole’s talk, check the replay broadcast here: https://youtu.be/Zi77vkfKXa0