What do you get when you combine a lifetime of artistic talent, over a decade of hands on experience, and an unwavering dedication to doing passionate work? You get Irina Wynn —founder of World Microblading and one of the most recognized Microblading artists in the world.
Microblading has been pioneered over the last decade by Irina Wynn to help women boost their confidence and self-esteem creating perfect, natural-looking eyebrows. We are the innovators of modern Microblading techniques, operator of the world’s most trusted Microblading company and provide the gold standard in Eyebrows Microblading training.
Our goal is to create the thinnest strokes for the most realistic results. For that purpose, Irina developed her own technique called the Dual Blade Method which is taught in Master Classes worldwide.
The story of World Microblading begins in an unlikely way. I don’t come from a wealthy family or have a rich husband, and my early life was not easy or glamorous. Some might say that World Microblading started from nothing, but that’s not exactly true either.
You see, this business is actually built on something very valuable: A tremendous desire to succeed, to have the life that I believe we all deserve, and on a strong determination to never, ever give up.
Those traits have served me well, and because of them, I overcame numerous obstacles. I was born in a small village in Romania, a place without much opportunity for the kind of life I dreamed of having. I spoke no English. The glamour of Hollywood or the beauty of a tropical island seemed as far away as the moon. To go anywhere on an airplane seemed as unlikely as growing wings and flying myself.
Just a few short years ago, I was a hard-working waitress, depending on tips to support myself. I knew that something had to change. Sure, I could take extra shifts to make a little more, but there are only so many hours in the day. Although I am a very positive person, it was wearing me down. Even as I pursued my law degree, I knew that my success would be limited. As an attorney, I could have a decent life, but I longed for more, much more, than just decent.
To top it all off, while still very young, I found myself divorced and raising my daughter on my own. A lot of people would see that as a reason to give up, believing that there was no time to do more for themselves. I saw the opposite though. Because I am raising a daughter, success is even more important. I wouldn’t just be doing it for me, but also for her. Besides, I’m her role model. I had to give life my very best.
So how did I get from then to now? What made the difference?
First, I identified a passion, something that I love to do.
I love beauty. I love joy. I love helping women experience the joy of being their most beautiful. And, I identified the one service in the beauty industry that is highest paying – microblading. No matter how well your job pays, if there is no passion, no joy, it doesn’t really make sense to spend even some of your time doing it. On the other hand, once you find your passion, I believe you should find a way to be paid what you truly deserve.
Next, I set about becoming the very best.
If you can’t truly say you are the best choice for clients or potential clients, then what are you doing? How can you honestly say, “choose me?”
I wanted to be at the top of my profession. I took numerous training courses, some good, some not so good. I studied faces. I learned colors and skin types. I practiced the techniques I learned. I even developed and tested my own techniques. I wanted every face that I touched to have that magical quality of somehow looking absolutely natural but, at the same time, absolutely perfect!
I have to confess, my early work wasn’t that good. I kept trying though. As the saying goes, practice makes perfect. Eventually, I became not only good, but really great at microblading. I knew I had something special to offer.
So, finally, I made myself into a brand and a business.
I opened successful beauty spas in Oslo, Norway and in Beverly Hills, California. These businesses grew and thrived. Soon, I became an internationally recognized expert working with Hollywood A-listers and the very wealthy, as well as lots of other women who wanted that “celebrity look!” And as my clientele grew, of course my staff did too, forcing me to develop a new skill: training others to microblade and work with customers. I defined the details of my microblading methods so that I could easily and successfully teach this skill to my staff.
Of course, by now, I already had some experience at developing a skill and then turning it into a business. I did it with microblading. Why not do it with training others to microblade?
The idea for World Microblading was beginning to form.
But still, I needed to think about my “why” just like I had done before I began microblading. Why would I want to start a microblading training academy? I thought about my own journey. I thought about how different my life is today from what it might have been. What if I could help others do the same? What if I could make it even easier for them? If I began a training program, a really good one, then I could help others quickly develop their skills without going though all the trial and error that I experienced. I could make their journey easier than mine was.
I began to get really excited.
You see, I never grew tired of seeing the joy on a client’s face when they first see their new eyebrows in the mirror. So many clients expressed their gratitude and even told me what a difference I made in their lives, just by improving their appearance. It’s always amazing to see that boost in confidence.
What if I could make an even bigger difference in the lives of others? What if I could do something truly life changing? After all, I had changed my own life in a big way, through microblading. I knew I could help others do the same. The more I thought about it, the more I knew what I wanted to do.
And so, World Microblading was born.
I perfected my unique Dual Blade method and developed a structure for training. I researched and planned. It was important to me to reach as many aspiring permanent makeup artists as possible, so instead of one fixed training location, our team of trainers travels to cities throughout North America. World Microblading holds courses within a half day drive from the majority of the population in the USA.
Since we began, World Microblading has trained and certified over 2,000 microblading specialists. With the average microblading specialist serving around 500 clients per year, that means over 1 million people per year have microbladed eyebrows created with our techniques. And, with the average service producing a net income of about $400, that represents over $400 million dollars per year in income generated by our trainees. (Wouldn’t you like to have part of that??!!!)
According to our research, this trend will continue to grow in the years to come.
Our mission: We want to help you become the microblading expert everyone needs.
It’s as simple as that. Because, we know, if you can do that, your earning potential is unlimited. You can fulfill your dreams, for yourself and for your family. The World Microblading Story can become your story too.
In spite of everything I didn’t have in the beginning, I had what it takes, and I bet you do too: The desire to succeed and the determination to never give up.